"Successful Management of New Products" by John Gerlach and Charles Anthony Wainwright

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Title

Successful Management of New Products

Authors

John Gerlach, Sacred Heart UniversityFollow
Charles Anthony Wainwright

Document Type

Book

Publication Date

1968

Comments

ISBN 9780803866720

Recommended Citation

Gerlach, J. T., & Wainwright, C. A. (1968). Successful management of new products. New York: Hastings House.

Link to Full Text

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