Document Type

Peer-Reviewed Article

Publication Date



Access to private transport is a critical component of the modern industrialized world but it is also recognized as a major source of carbon dioxide emissions, one of the global warming gases contributing to climate change. This paper looks at increased use of subcompact cars as a key component in developing a sustainable transport policy. These cars benefit the environment by emitting reduced levels of carbon emissions due to their smaller engines. This empirical research explores the opinions of Smart car owners in a focus group study. Smart car owners are primarily focused on reducing their costs due to difficult economic times and do not mention environmental conservation issues as a primary motivating factor in their ownership decisions.


Version posted is the author's pre-publication manuscript.

Published in its final version as: McGovern, E. (2012). Are subcompact cars driving consumers towards sustainable transport?. Business Research Yearbook, 19(2), 570-577.



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