Document Type


Publication Date



One of the major challenges in the development of a new venture is the need for different thinking styles over time. The growing body of research on entrepreneurship has largely ignored the influence of cognition during the evolution of the new venture. In this paper, we develop a conceptual model which shows how cognitive make-up may influence the success of the new venture growth process. This line of inquiry may prove fruitful in explaining why many creative ideas and once successful ventures fail to succeed. Also, matching task demands and thinking styles should increase entrepreneurial satisfaction and the chances of firm success. This model should also aid the entrepreneur in knowing when to step aside and let others proceed with the development of the formal organization. It provides insights into team building and selection processes as organizations change and develop.


Published: Roy, Matthew H. and B. Elango. "The Influence of Cognitive Make-Up on New Venture Success." Academy of Entrepreneurship Journal 6.1 (2000): 64-83.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.