Document Type

Conference Proceeding

Publication Date



This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before professors are encouraged by students to adopt virtual reality (VR) as part of their teaching environment.


Paper presented at the Marketing Management Association 2017 Annual Fall Conference held September 20-September 22 in Pittsburgh, PA.



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