First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract
Marketers are in the business of communicating and delivering value to customers, and organizations invest substantial amounts of money into the copy, design, and presentation of collateral to promote their products and services. Much study and testing has been conducted to determine the most effective formats to communicate with customers. Yet, when developing syllabi to create the same level of communication with students, most marketing educators create dull, difficult-to-read textual documents.
Taylor D.G. (2019). First Impressions: The impact of graphic syllabi on student attitudes: An abstract. In P. Rossi & N. Krey (Eds.). Finding new ways to engage and satisfy global customers. AMSWMC 2018. Developments in marketing science: Proceedings of the Academy of Marketing Science. Springer.