Marketing Management: Cases for Creative Problem Solving

Authors

Laurence Weinstein, Sacred Heart University
Madan Annavarjula, Sacred Heart University

Document Type

Book

Publication Date

2001

Abstract

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management.

Comments

ISBN 9780324027372

Recommended Citation

Weinstein, L. M., & Annavarjula, M. (2001). Marketing management: Cases for creative problem solving. Cincinnati, Ohio: South-Western College Pub.