The Cross Cultural Study Concerning Gender Stereotyping in Computing: Comparison between the US and India
Computing has long been considered a male domain in the US. If this perception is true, then this situation can be detrimental to the success of women in the workplace because computing is integral to success in most jobs. Recently however, women in the global workforce are using computers and the Internet at an increasing rate, which brings into question whether computing is globally perceived as “male.” In addition, this particular phenomenon gains a more interesting aspect when the computing workforce has been outsourced off shore to countries such India, where the service work force also consists of a significant number of female computing professionals. The cultural differences between the US and India bring to light insightful aspects toward the gender perception in computing, which may benefit the interaction between business personnel when gender stereotyping is a concern. The empirical result showed that gender gaps in usage and attitudes between America and India exist in some degree.
Leingpibul, Thaweephan; Laosethakul, Kittipong; Mehta, Nikhil; and Mehta, Anju, "The Cross Cultural Study Concerning Gender Stereotyping in Computing: Comparison between the US and India" (2006). AMCIS 2006 Proceedings. 176.