Document Type


Publication Date



In Friendly & Fresh Foods Heads Off to China participants explore how management policies—especially human resource/talent management policies—should be designed to complement the selected business strategy (differentiation or cost leadership) and to reflect the national culture in the territory targeted for business expansion. In the exercise, a U.S. niche grocery chain plans expansion into China. Teams recommend policies that would increase the likelihood of success under two dramatically different business models, identify cultural factors that should be considered, and present a final recommendation of what business strategy to adopt and which cultural adaptations would be key.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.