Document Type
Research Article
Abstract
This article theorizes that underestimating the risks of first moving may actually enhance performance if entrepreneurs have a learning orientation, the organization is flexible, and the environment is benevolent.
Recommended Citation
Simon, Mark and Houghton, Susan M.
(1999)
"The Effects of Cognitive Heuristics on Strategic Action: Overcoming the Risk Hurdles to First Move,"
New England Journal of Entrepreneurship: Vol. 2:
No.
1, Article 5.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol2/iss1/5
COinS
