Document Type
Research Article
Abstract
This article reviews literatures on legitimacy, trust, and e-commerce and integrates them to propose a model of strategies designed to enhance the perceived legitimacy and trustworthiness of ventures.
Recommended Citation
Murphy, Gregory and Smart, Dennis
(2000)
"New and Small E-Commerce Ventures: The Importance of Legitimacy and Trust,"
New England Journal of Entrepreneurship: Vol. 3:
No.
1, Article 5.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol3/iss1/5
COinS
