First and Last Name/s of Presenters

Brian Eustace, Sacred Heart UniversityFollow

Participation Type

Poster

Mentor/s

Prof. Cuauhtomec Luna Nevarez

College

Welch College of Business

Location

University Commons

Start Day/Time

4-20-2018 1:00 PM

End Day/Time

4-20-2018 3:00 PM

Abstract

With the rapid acceleration of technology as a part of our everyday lives the marketing field has had to move just as quick in order to advertise to consumers. Social Media marketing is an aspect that has become a primary focus for both companies and marketers. Being able to understand how to properly market in this field is becoming inevitable. Through this poster I will show the evolution of social media in terms of impact on the business world as well as display a social media marketing campaign I was a part of through multiple campaigns showing the ways companies must look to advertise in the future.

College and Major available

Marketing

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Share

COinS
 
Apr 20th, 1:00 PM Apr 20th, 3:00 PM

The Influence of Social Media on Marketing Today

University Commons

With the rapid acceleration of technology as a part of our everyday lives the marketing field has had to move just as quick in order to advertise to consumers. Social Media marketing is an aspect that has become a primary focus for both companies and marketers. Being able to understand how to properly market in this field is becoming inevitable. Through this poster I will show the evolution of social media in terms of impact on the business world as well as display a social media marketing campaign I was a part of through multiple campaigns showing the ways companies must look to advertise in the future.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.