Mentor/s
Professor David Thomson, Professor Jennifer Trudeau
Participation Type
Paper Talk
Abstract
While the number of diet programs and dietary supplements over the years have increased exponentially, the obesity rate in the United States has also continued to rise. The media preaches that these programs and supplements are quick fixes to losing weight and achieving optimal health, but there is a lack of conversation regarding the negative health effects that following a specific, restrictive diet regime can have on the human body. Although there have been actions taken against diet companies and social media companies to hold them accountable for promoting a product or supplement that does not have the consumers best interest in mind, there is still much room for further improvement. This paper suggests ways in which the Food and Drug Administration (FDA) can take actions to enforce transparency among fad diet programs when marketing to consumers.
College and Major available
Welch College of Business, Management BS, Marketing BS
Location
Digital Commons
Start Day/Time
5-5-2021 1:00 PM
End Day/Time
5-5-2021 4:00 PM
Prize Categories
Best Multidisciplinary Research or Collaboration, Best Writing (formerly called the Writing Across the Curriculum prize; the final submission date to be considered for this award is Apr 1), Most Creative
The Need For Transparency in Diet Programs and their Marketing Campaigns
Digital Commons
While the number of diet programs and dietary supplements over the years have increased exponentially, the obesity rate in the United States has also continued to rise. The media preaches that these programs and supplements are quick fixes to losing weight and achieving optimal health, but there is a lack of conversation regarding the negative health effects that following a specific, restrictive diet regime can have on the human body. Although there have been actions taken against diet companies and social media companies to hold them accountable for promoting a product or supplement that does not have the consumers best interest in mind, there is still much room for further improvement. This paper suggests ways in which the Food and Drug Administration (FDA) can take actions to enforce transparency among fad diet programs when marketing to consumers.
Students' Information
Management and Marketing Major, Minor in Human Resource Management, and a member of the Thomas More Honors Program, Graduating 2021