First and Last Name/s of Presenters

Anna MartinelliFollow

Mentor/s

Professor David Thomson, Professor Jennifer Trudeau

Participation Type

Paper Talk

Abstract

While the number of diet programs and dietary supplements over the years have increased exponentially, the obesity rate in the United States has also continued to rise. The media preaches that these programs and supplements are quick fixes to losing weight and achieving optimal health, but there is a lack of conversation regarding the negative health effects that following a specific, restrictive diet regime can have on the human body. Although there have been actions taken against diet companies and social media companies to hold them accountable for promoting a product or supplement that does not have the consumers best interest in mind, there is still much room for further improvement. This paper suggests ways in which the Food and Drug Administration (FDA) can take actions to enforce transparency among fad diet programs when marketing to consumers.

College and Major available

Welch College of Business, Management BS, Marketing BS

Course Name and Number, Professor Name

HN-300, Trudeau, Thomson

Location

Digital Commons

Start Day/Time

5-5-2021 1:00 PM

End Day/Time

5-5-2021 4:00 PM

Students' Information

Management and Marketing Major, Minor in Human Resource Management, and a member of the Thomas More Honors Program, Graduating 2021

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May 5th, 1:00 PM May 5th, 4:00 PM

The Need For Transparency in Diet Programs and their Marketing Campaigns

Digital Commons

While the number of diet programs and dietary supplements over the years have increased exponentially, the obesity rate in the United States has also continued to rise. The media preaches that these programs and supplements are quick fixes to losing weight and achieving optimal health, but there is a lack of conversation regarding the negative health effects that following a specific, restrictive diet regime can have on the human body. Although there have been actions taken against diet companies and social media companies to hold them accountable for promoting a product or supplement that does not have the consumers best interest in mind, there is still much room for further improvement. This paper suggests ways in which the Food and Drug Administration (FDA) can take actions to enforce transparency among fad diet programs when marketing to consumers.

 

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