Mentor/s
Professor Gillespie & Professor Plummer
Participation Type
Poster
Abstract
Social media platforms are often recognized as an environment that can be damaging to a young individuals mental health. Said to cause insecurity, anxiety, and often times depression, it is typically recognized in a negative light. However, through the Coronavirus pandemic, social media platform TikTok provided an outlet for Generation Z to express themselves and seek guidance when needed. Through an unprecedented time, TikTok allowed Gen Z, a social generation, to connect with others through trends as well as eased anxieties by providing accurate and fact checked information through their partnership with the World Health Organization.
College and Major available
Marketing BS
Location
Digital Commons & West Campus West Building
Start Day/Time
4-29-2022 1:00 PM
End Day/Time
4-29-2022 4:00 PM
Prize Categories
Most Creative
TikTok, Coronavirus, and Generation Z: How the Social Platform Became an Outlet a Generation With Pandemic Related Mental Health Struggles Was Looking For
Digital Commons & West Campus West Building
Social media platforms are often recognized as an environment that can be damaging to a young individuals mental health. Said to cause insecurity, anxiety, and often times depression, it is typically recognized in a negative light. However, through the Coronavirus pandemic, social media platform TikTok provided an outlet for Generation Z to express themselves and seek guidance when needed. Through an unprecedented time, TikTok allowed Gen Z, a social generation, to connect with others through trends as well as eased anxieties by providing accurate and fact checked information through their partnership with the World Health Organization.
Students' Information
Sofia Campana, Marketing Major, Digital Marketing Minor and Honors, Class of 2022.
Honorable mention, Dean's Prize: Welch College of Business & Technology 2022 award.