First and Last Name/s of Presenters

Sofia CampanaFollow

Mentor/s

Professor Gillespie & Professor Plummer

Participation Type

Poster

Abstract

Social media platforms are often recognized as an environment that can be damaging to a young individuals mental health. Said to cause insecurity, anxiety, and often times depression, it is typically recognized in a negative light. However, through the Coronavirus pandemic, social media platform TikTok provided an outlet for Generation Z to express themselves and seek guidance when needed. Through an unprecedented time, TikTok allowed Gen Z, a social generation, to connect with others through trends as well as eased anxieties by providing accurate and fact checked information through their partnership with the World Health Organization.

College and Major available

Marketing BS

Location

Digital Commons & West Campus West Building

Start Day/Time

4-29-2022 1:00 PM

End Day/Time

4-29-2022 4:00 PM

Students' Information

Sofia Campana, Marketing Major, Digital Marketing Minor and Honors, Class of 2022.

Honorable mention, Dean's Prize: Welch College of Business & Technology 2022 award.

Share

COinS
 
Apr 29th, 1:00 PM Apr 29th, 4:00 PM

TikTok, Coronavirus, and Generation Z: How the Social Platform Became an Outlet a Generation With Pandemic Related Mental Health Struggles Was Looking For

Digital Commons & West Campus West Building

Social media platforms are often recognized as an environment that can be damaging to a young individuals mental health. Said to cause insecurity, anxiety, and often times depression, it is typically recognized in a negative light. However, through the Coronavirus pandemic, social media platform TikTok provided an outlet for Generation Z to express themselves and seek guidance when needed. Through an unprecedented time, TikTok allowed Gen Z, a social generation, to connect with others through trends as well as eased anxieties by providing accurate and fact checked information through their partnership with the World Health Organization.

 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.