Mentor/s
Professor. Ignani & Professor McLaughlin
Participation Type
Paper Talk
Abstract
Research using primarily academic sources has been conducted regarding the power of social media and its positive and negative effects on businesses, consumers, and public relations firms. The practical benefits of social media can shape the future of public relations. It has been found and recommended that firms' increased use of social media leads to increased sales, revenue, and consumer engagement. This paper aims to see the effect of social media on the future of the business environment, communications, and public relations. Social media is essential in enhancing and transforming its impact on businesses, consumers, and the communication, marketing, and advertising industries, which was only possible after its inception. Interaction, accessibility, and engagement are key factors shaping the proper use of social media platforms for businesses and consumers. The opposite side shows the adverse effects on consumers, such as low self-esteem, privacy concerns, depression, "FOMO," and other detrimental effects on one's physical and mental health and overall well-being. Businesses are also impacted by bad reviews or inappropriate advertising, comments, or actions on their part that contributes to blacklisting or what is commonly known as the "cancel culture" side of social media. Businesses and consumers use various platforms for travel, work, news, entertainment, food, music, streaming services, and more to navigate their busy daily lives. Social media platforms do not end here but will continue evolving, and technologically enhancing their power and massive impact on users' lives must be acknowledged as essential.
College and Major available
Management BS, Marketing BS
Location
Session 1: Digital Commons & Martire Room 126
Start Day/Time
4-26-2023 2:00 PM
End Day/Time
4-26-2023 3:15 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Prize Categories
Most Scholarly Impact or Potential, Most Creative, Best Writing
The Influence of Social Media on Business & Communication
Session 1: Digital Commons & Martire Room 126
Research using primarily academic sources has been conducted regarding the power of social media and its positive and negative effects on businesses, consumers, and public relations firms. The practical benefits of social media can shape the future of public relations. It has been found and recommended that firms' increased use of social media leads to increased sales, revenue, and consumer engagement. This paper aims to see the effect of social media on the future of the business environment, communications, and public relations. Social media is essential in enhancing and transforming its impact on businesses, consumers, and the communication, marketing, and advertising industries, which was only possible after its inception. Interaction, accessibility, and engagement are key factors shaping the proper use of social media platforms for businesses and consumers. The opposite side shows the adverse effects on consumers, such as low self-esteem, privacy concerns, depression, "FOMO," and other detrimental effects on one's physical and mental health and overall well-being. Businesses are also impacted by bad reviews or inappropriate advertising, comments, or actions on their part that contributes to blacklisting or what is commonly known as the "cancel culture" side of social media. Businesses and consumers use various platforms for travel, work, news, entertainment, food, music, streaming services, and more to navigate their busy daily lives. Social media platforms do not end here but will continue evolving, and technologically enhancing their power and massive impact on users' lives must be acknowledged as essential.
Students' Information
Julianne Erhard, Management and Marketing Major, Honors student, Graduation year 2023