First and Last Name/s of Presenters

Daniel GonzalezFollow

Mentor/s

Prof. LaTina Steele Prof. David Luesink Prof. Sam Schelfhout

Participation Type

Paper Talk

Abstract

Sports fandom drives the success and continuation of sports franchises at all levels internationally, yet fans and fandom itself are often criticized. Like all things, sports fandom has both positive and negative effects; some negatives outweigh the positives, and vice versa. A lot of the positivity surrounding sports fandom is rooted in the unique connection fans seem to have to both “their” teams as well as one another. I use data and evidence from many resources to explore fandom's psychological, sociological, and economic effects on society and those within it. The main contributors to the negative stigma surrounding sports fandom lie in media coverage and isolated instances/personal experiences, which are also explored and discussed in my research. After much research and analysis of the origin of sports fandom and its effects, I conclude that sports fandom offers much more to society's overall benefit than to society’s detriment. My findings and analysis also present ample opportunity for growth in the field of sports fandom from an altruistic point of view as well as a business point of view.

College and Major available

Welch College of Business, Marketing BS, Sport Management

Location

Session 18: Digital Commons & West Campus West Building Room 208

Start Day/Time

4-28-2023 10:30 AM

End Day/Time

4-28-2023 11:45 AM

Students' Information

Daniel Gonzalez - Sport Management and Marketing double major with minors in Honors and Digital Marketing, Class of 2024

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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Apr 28th, 10:30 AM Apr 28th, 11:45 AM

The Argument for Sports Fandom and Its Unrealized Societal Benefits

Session 18: Digital Commons & West Campus West Building Room 208

Sports fandom drives the success and continuation of sports franchises at all levels internationally, yet fans and fandom itself are often criticized. Like all things, sports fandom has both positive and negative effects; some negatives outweigh the positives, and vice versa. A lot of the positivity surrounding sports fandom is rooted in the unique connection fans seem to have to both “their” teams as well as one another. I use data and evidence from many resources to explore fandom's psychological, sociological, and economic effects on society and those within it. The main contributors to the negative stigma surrounding sports fandom lie in media coverage and isolated instances/personal experiences, which are also explored and discussed in my research. After much research and analysis of the origin of sports fandom and its effects, I conclude that sports fandom offers much more to society's overall benefit than to society’s detriment. My findings and analysis also present ample opportunity for growth in the field of sports fandom from an altruistic point of view as well as a business point of view.

 

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