Mentor/s
Sara Ross
Participation Type
Paper Talk
Abstract
How do we know if having more provides us with more of the lifestyle we want? Generation Z has a problem with indulging in a maximalist lifestyle, trusting influencers and our parasocial relationships with them over ourselves, which results in glorifying consumerism. Why can a video influence us further to act rather than our own habits or ambitions, and what can we do to cut out the noise? With this project, I want to create an audience between 18 and 30 who are searching for peace on their FYP and provide tactics to help them be more comfortable with in their own contentment and to cure boredom. I will be creating a series of TikToks going against the constant chaos of maximalism, discussing three areas of life: routine and habits, self-care and style, and FOMO and alone time. These will include trending quotes that relate to mental balance, have monologues with data research I found and my own opinion either filming myself or voiceover. Also, I would interview close friends of their emotions and lives connected to the content.
College and Major available
Digital Communication BA
Location
Session 1: Digital Commons & Martire Room 310
Start Day/Time
4-25-2024 11:00 AM
End Day/Time
5-25-2024 12:15 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
More is More?
Session 1: Digital Commons & Martire Room 310
How do we know if having more provides us with more of the lifestyle we want? Generation Z has a problem with indulging in a maximalist lifestyle, trusting influencers and our parasocial relationships with them over ourselves, which results in glorifying consumerism. Why can a video influence us further to act rather than our own habits or ambitions, and what can we do to cut out the noise? With this project, I want to create an audience between 18 and 30 who are searching for peace on their FYP and provide tactics to help them be more comfortable with in their own contentment and to cure boredom. I will be creating a series of TikToks going against the constant chaos of maximalism, discussing three areas of life: routine and habits, self-care and style, and FOMO and alone time. These will include trending quotes that relate to mental balance, have monologues with data research I found and my own opinion either filming myself or voiceover. Also, I would interview close friends of their emotions and lives connected to the content.
Students' Information
Strategic Communications, PR, and Advertising major and Digital Marketing and Psychology minors. Honors student and graduating May 2024.