The Text and the Image: Media Literacy, Pedagogy, and Cultural Divides (chapter 11 in Media Education for a Digital Generation)

Authors

Bill Yousman, Sacred Heart UniversityFollow

Document Type

Book Chapter

Publication Date

8-2015

Abstract

Media education for digital citizenship is predicated upon the ability to access, analyze, evaluate and produce media content and communication in a variety of forms. While many media literacy approaches overemphasize the end-goal of accessing digital media content through the acquisition of various technology, software, apps and analytics, this book argues that the goals for comprehensive and critical digital literacy require grasping the means through which communication is created, deployed, used, and shared, regardless of which tools or platforms are used for meaning making and social interaction. Drawing upon the intersecting matrices of digital literacy and media literacy, the volume provides a framework for developing critical digital literacies by exploring the necessary skills and competencies for engaging students as citizens of the digital world.

Comments

Hardback ISBN: 978-1138927667

Recommended Citation

Yousman, B. (2015). The text and the image: Media literacy, pedagogy, and cultural divides. In J. D. Frechette & R. Williams (Eds.), Media education for a digital generation. New York, NY: Routledge.