In this study we confirm the often assumed but largely untested belief that entrepreneurs think and behave differently than others. We examine a group of more than 700 nascent entrepreneurs and 400 nonentrepreneurs. We determine the entrepreneurs’ cognitive style propensity for problem solving (Innovator versus Adaptor); we compare their expectations; and, we examine the outcomes (performance and start-up) of their ventures. We find that nascent entrepreneurs are more likely to be overly optimistic Innovators, most people are Adaptors, and one’s cognitive style can indeed play a role in the initial development and outcome for the venture, but not always as expected.
Johnson, Kevin L.; Danis, Wade M.; and Dollinger, Marc J.
"Are You an Innovator or Adaptor? The Impact of Cognitive Propensity on Venture Expectations and Outcomes,"
New England Journal of Entrepreneurship: Vol. 11:
2, Article 5.
Available at: https://digitalcommons.sacredheart.edu/neje/vol11/iss2/5