This case engages students on a number of issues common to doing business in other countries, specifically in the Middle East. It is intended to be a basis for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case seeks to integrate issues of international management and cross-cultural conflict and negotiation. Students are challenged to diagnose a cross-culturally sensitive situation and develop solutions in a team environment under limiting time restraints. This case is also designed to help students understand the cultural aspects of a situation and how different solutions could have major consequences on the bottom line of a company.
Desplaces, David and McIntyre, Nancy K.
"Revisiting Doing Business in the Middle East,"
New England Journal of Entrepreneurship: Vol. 12:
1, Article 7.
Available at: https://digitalcommons.sacredheart.edu/neje/vol12/iss1/7