Issue Season
Spring/Fall
Document Type
Case Study
Abstract
This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.
Recommended Citation
Finkle, Todd A.
(2013)
"AdRoll: A Case Study of Entrepreneurial Growth,"
New England Journal of Entrepreneurship: Vol. 16:
No.
1, Article 7.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol16/iss1/7
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Strategic Management Policy Commons
