Acting entrepreneurially in nascent industries is a complex endeavor characterized by uncertainty and ambiguity. Nevertheless, entirely new industries do emerge, often as a direct result of entrepreneurial behavior. We extend and apply discovery and creation approaches to study entrepreneurial behavior during industry emergence by means of qualitative analysis of a film about the personal computer (PC) industry’s formative years. We find that discovery and creation behavior are fundamentally interrelated and share a common element: bricolage. Moreover, ideological activism is a major component of entrepreneurial behavior in a new industry’s formative years during both creation and discovery processes. Implications for research and practice are discussed.
Gupta, Alka; Streb, Christoph K.; Gupta, Vishal K.; and Markin, Erik
"Entrepreneurial Behavior During Industry Emergence: An Unconventional Study of Discovery and Creation in the Early PC Industry,"
New England Journal of Entrepreneurship: Vol. 18:
2, Article 6.
Available at: https://digitalcommons.sacredheart.edu/neje/vol18/iss2/6