Document Type
Research Article
Abstract
This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.
Recommended Citation
McLarney, Carolan
(1999)
"Playing in the Giant's Field: Strategies for Effectively Competing in the Global Marketplace,"
New England Journal of Entrepreneurship: Vol. 2:
No.
2, Article 3.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol2/iss2/3
COinS
