Document Type
Research Article
Abstract
This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
Recommended Citation
Gilmore, Audrey and Carson, David
(1999)
"Entrepreneurial Marketing by Networking,"
New England Journal of Entrepreneurship: Vol. 2:
No.
2, Article 4.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4
COinS
