This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
Gilmore, Audrey and Carson, David
"Entrepreneurial Marketing by Networking,"
New England Journal of Entrepreneurship: Vol. 2:
2, Article 4.
Available at: https://digitalcommons.sacredheart.edu/neje/vol2/iss2/4