In this article, a franchise model is proposed which integrates aspects of external growth with internally generated growth outcomes of lowered costs and differentiation.
Bronson, James and Faircloth, James
"A Strategic Model of the Franchise Form of Business Organization,"
New England Journal of Entrepreneurship: Vol. 3
, Article 6.
Available at: https://digitalcommons.sacredheart.edu/neje/vol3/iss1/6