Issue Season
Spring
Document Type
Book Review
Abstract
Book review by Nadia Ballard.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.
Recommended Citation
Ballard, Nadia
(2003)
"International Franchising in Emerging Markets,"
New England Journal of Entrepreneurship: Vol. 6:
No.
1, Article 10.
Available at:
https://digitalcommons.sacredheart.edu/neje/vol6/iss1/10