This article examines existing data to consider the factors that go into the valuation of a sports franchise. Rather than assuming a narrow monetary calculation, I argue for a broader perspective that includes the often incalculable influence of coaches, fans, and players.
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Gray, Montgomery. "The Value of a Sports Franchise: The Influence of Coaches, Fans, and Players." Sacred Heart University Scholar, vol. 3, no.1, 2019, https://digitalcommons.sacredheart.edu/shuscholar/vol3/iss1/7