Document Type
Peer-Reviewed Article
Publication Date
2010
Abstract
This paper aims to argue that narratives, skillfully deployed by senior leaders in an organization, can be a very effective tool for creating, disseminating and executing corporate strategy. The paper presents a model for narrative use by leaders and a practical guide to implementing the model. Preliminary and anecdotal data are presented to substantiation a case for leaders' use of narrative as an alternative means for conveying corporate strategy. Implications for the practical use of narratives by leaders are explored by this paper.
DOI
10.1108/10878571011029064
Recommended Citation
Carriger, M. S. (2010). Narrative vs. PowerPoint: For leaders, it may not be a matter of fact. Strategy and Leadership, 38(2), 52-56. https://doi.org/10.1108/10878571011029064
Included in
Business Administration, Management, and Operations Commons, Strategic Management Policy Commons
Comments
At the time of publication Michael Carriger managed learning, knowledge and organizational development activities for a medium-sized communication company and was a Doctor of Management candidate at the University of Maryland, University College.