Document Type
Article
Publication Date
Spring 2007
Abstract
This paper will outline how the author uses the sub-genre of teen fiction referred to as teen chick lit to teach students the marketing concept known as product placement. The paper provides the rationale for using fictional teen focused novels as a vehicle for teaching product placement as well as an overview of the teen chick lit genre. A discussion of the value of using teen fiction in class, student project, its success and issues raised are also discussed.
Recommended Citation
Maresco, Peter A., "Using Teen Chick Lit Novels to Teach Marketing" (2007). WCBT Faculty Publications. 167.
https://digitalcommons.sacredheart.edu/wcob_fac/167
Comments
Originally published:
Maresco, Peter A. "Using Teen Chick Lit Novels to Teach Marketing." Academic Exchange Quarterly 11.1 (2007): 188-192.