New Media Challenges in the Twenty-First Century

Authors

James Santomier, Sacred Heart UniversityFollow
Artur Costabiei, University of Florence

Document Type

Book Chapter

Publication Date

2010

Abstract

As competition for consumer ‘‘attention’’ intensifies, the challenge for football enterprises worldwide is to gain a competitive advantage. Competition for attention, therefore, has become a major tenet for integrating new media within football enterprises.

Comments

ISBN 9781856175449 (pbk.)

DOI

10.1016/B978-1-85617-544-9.00003-5

Recommended Citation

Santomier, J.A. & Costabiei, A. (2010). New media challenges in the twenty-first century. In S. Chadwick & S. Hamil (Eds). Managing football: An international perspective (pp. 37-54). Amsterdam: Elsevier/Butterworth-Heinemann.