Title

New Media Challenges in the Twenty-First Century

Document Type

Book Chapter

Publication Date

2010

Abstract

As competition for consumer ‘‘attention’’ intensifies, the challenge for football enterprises worldwide is to gain a competitive advantage. Competition for attention, therefore, has become a major tenet for integrating new media within football enterprises.

Comments

ISBN 9781856175449 (pbk.)

DOI

10.1016/B978-1-85617-544-9.00003-5


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