New Media Challenges in the Twenty-First Century
As competition for consumer ‘‘attention’’ intensifies, the challenge for football enterprises worldwide is to gain a competitive advantage. Competition for attention, therefore, has become a major tenet for integrating new media within football enterprises.
Santomier, J.A. & Costabiei, A. (2010). New media challenges in the twenty-first century. In S. Chadwick & S. Hamil (Eds). Managing football: An international perspective (pp. 37-54). Amsterdam: Elsevier/Butterworth-Heinemann.