Document Type
Book Chapter
Publication Date
2017
Abstract
This case explores the series of strategic decisions by event organisers and Formula One Management that ultimately drove Formula One's Istanbul Grand Prix to a dead end. The Istanbul Grand Prix required high levels of subsidy from the Turkish government and private investors, yet ended before realizing the expected goals. Findings reveal several factors that contributed to the discontinuation of Istanbul's Formula One Grand Prix, including a misunderstanding of the Turkish market, high costs, low spectator interest, and increased competition from other cities. The case provides a model that other cities considering hosting a major international motorsport event should consider.
Recommended Citation
Tinaz, C., Turco, D. M., & Santomier, J. (2017). End of the road : why the Istanbul F1 Grand Prix came to a screeching halt. In S. Chadwick, D. Arthur, & J. G. Beech, (Eds.). International cases in the business of sport (2nd ed., pp. 55-66).Routledge.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Comments
ISBN: 978-1-138-80244-5 (hbk);ISBN: 978-1-138-80245-2 (pbk); ISBN: 978-1-315-75423-9 (ebk)