A Survey of U.S. Firms' Pricing Strategies and Costing Methods

Authors

Eunsup Daniel Shim, Sacred Heart UniversityFollow
Ralph Lim, Sacred Heart UniversityFollow

Document Type

Article

Publication Date

6-2022

Abstract

This article discusses pricing strategy changes and trends and provides possible rationales for the recent use of certain pricing strategies.

Recommended Citation

Shim, E. D., & Lim, R. (2022, May/June). A survey of U.S. firms' pricing strategies and costing methods. Cost Management, 36(3), 15-19.