Mentor/s
Dr. Kristin Rainville and Dr. Tolga Kaya
Participation Type
Poster
Abstract
The purpose of this paper is to discuss an example of disruptive innovation in the pharmaceutical industry. Disruptive innovation in pharmacy has been achieved through the creation of online doorstep delivery service from PillPack.com, later purchased by Amazon Pharmacy. These services provide a quick, easy, convenient, and efficient way to obtain necessary medications for treatment of underlying health conditions. The presence of this service has challenged retail pharmacies to improve their technological service options to prevent the loss of customers and ultimately, full businesses. Concerns around the reliability of previous establishments of online pharmacies such as lack of insurance confirmation, called for the creation of a new and improved online pharmacy fulfilling the needs of several patient populations, especially amongst the elderly. These findings suggest that disruptive innovation was necessary to enhance the pharmaceutical industry as it continues to have a major impact on the well-being of patients.
Keywords: disruptive innovation, pharmacy, convenient, impact
College and Major available
Nursing BSN
Location
Digital Commons
Start Day/Time
4-24-2020 2:00 PM
End Day/Time
4-24-2020 4:00 PM
Prize Categories
Best Visuals, Most Creative
Disruptive Innovation in Pharmacy: Technology’s Influence on a Lifetime Necessity
Digital Commons
The purpose of this paper is to discuss an example of disruptive innovation in the pharmaceutical industry. Disruptive innovation in pharmacy has been achieved through the creation of online doorstep delivery service from PillPack.com, later purchased by Amazon Pharmacy. These services provide a quick, easy, convenient, and efficient way to obtain necessary medications for treatment of underlying health conditions. The presence of this service has challenged retail pharmacies to improve their technological service options to prevent the loss of customers and ultimately, full businesses. Concerns around the reliability of previous establishments of online pharmacies such as lack of insurance confirmation, called for the creation of a new and improved online pharmacy fulfilling the needs of several patient populations, especially amongst the elderly. These findings suggest that disruptive innovation was necessary to enhance the pharmaceutical industry as it continues to have a major impact on the well-being of patients.
Keywords: disruptive innovation, pharmacy, convenient, impact
Students' Information
Michaela Vieira, nursing major, Honors student, 2021