First and Last Name/s of Presenters

Michaela VieiraFollow

Mentor/s

Dr. Kristin Rainville and Dr. Tolga Kaya

Participation Type

Poster

Abstract

The purpose of this paper is to discuss an example of disruptive innovation in the pharmaceutical industry. Disruptive innovation in pharmacy has been achieved through the creation of online doorstep delivery service from PillPack.com, later purchased by Amazon Pharmacy. These services provide a quick, easy, convenient, and efficient way to obtain necessary medications for treatment of underlying health conditions. The presence of this service has challenged retail pharmacies to improve their technological service options to prevent the loss of customers and ultimately, full businesses. Concerns around the reliability of previous establishments of online pharmacies such as lack of insurance confirmation, called for the creation of a new and improved online pharmacy fulfilling the needs of several patient populations, especially amongst the elderly. These findings suggest that disruptive innovation was necessary to enhance the pharmaceutical industry as it continues to have a major impact on the well-being of patients.

Keywords: disruptive innovation, pharmacy, convenient, impact

College and Major available

Nursing BSN

Location

Digital Commons

Start Day/Time

4-24-2020 2:00 PM

End Day/Time

4-24-2020 4:00 PM

Students' Information

Michaela Vieira, nursing major, Honors student, 2021

Prize Categories

Best Visuals, Most Creative

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Apr 24th, 2:00 PM Apr 24th, 4:00 PM

Disruptive Innovation in Pharmacy: Technology’s Influence on a Lifetime Necessity

Digital Commons

The purpose of this paper is to discuss an example of disruptive innovation in the pharmaceutical industry. Disruptive innovation in pharmacy has been achieved through the creation of online doorstep delivery service from PillPack.com, later purchased by Amazon Pharmacy. These services provide a quick, easy, convenient, and efficient way to obtain necessary medications for treatment of underlying health conditions. The presence of this service has challenged retail pharmacies to improve their technological service options to prevent the loss of customers and ultimately, full businesses. Concerns around the reliability of previous establishments of online pharmacies such as lack of insurance confirmation, called for the creation of a new and improved online pharmacy fulfilling the needs of several patient populations, especially amongst the elderly. These findings suggest that disruptive innovation was necessary to enhance the pharmaceutical industry as it continues to have a major impact on the well-being of patients.

Keywords: disruptive innovation, pharmacy, convenient, impact