Mentor/s
Dr. Little and Dr. Stannard
Participation Type
Paper Talk
Abstract
This paper focuses on the interdisciplinary fields of sociology, green marketing, and environmental science. It covers the harmful impacts of big businesses on the environment in regards to greenhouse gas emissions and pollution. It poses the question of whether or not they should shift their practices to align with green policies. This paper will cover the topics of global warming, carbon footprints, the definition of green marketing, benefits or opportunities associated with green marketing, and the drawbacks. Additionally, it will examine a case study of the retail clothing store, H&M. The case study will exhibit their process of going green with the launch of their environmentally motivated program, “Conscious Action,” and the corporate and environmental benefits that were experienced.
College and Major available
Welch College of Business, Accounting, Marketing BS
Location
Digital Commons
Start Day/Time
5-5-2021 1:00 PM
End Day/Time
5-5-2021 4:00 PM
Prize Categories
Best Multidisciplinary Research or Collaboration, Most Creative, Most Meaningful
Presentation
Environmentalism and Social Impact of the Green Marketing Strategy
Digital Commons
This paper focuses on the interdisciplinary fields of sociology, green marketing, and environmental science. It covers the harmful impacts of big businesses on the environment in regards to greenhouse gas emissions and pollution. It poses the question of whether or not they should shift their practices to align with green policies. This paper will cover the topics of global warming, carbon footprints, the definition of green marketing, benefits or opportunities associated with green marketing, and the drawbacks. Additionally, it will examine a case study of the retail clothing store, H&M. The case study will exhibit their process of going green with the launch of their environmentally motivated program, “Conscious Action,” and the corporate and environmental benefits that were experienced.
Students' Information
My name is Alexa McConnell. I am a junior in the Welch College of Business and Technology. I am a double major in marketing and accounting and I will be graduating in May 2022.
Honorable mention, Best Multidisciplinary, Research or Collaboration 2021 award.