Mentor/s
Dr. Nikki Wingate
Participation Type
Poster
Abstract
In early 2023, our faculty advisor, Dr. Nikki Wingate, was approached by a local church, Greenfield Hill Congregational Church, to help by providing marketing insights to promote their flagship annual event, Dogwood Festival, scheduled for May 13-14, 2023. We studied the United Zip Codes applicable to this area. Combining the data gained from our research with our marketing knowledge from taking MK201 Principles of Marketing, we produced two groupings of 10 segment profiles for each grouping. The first group of 10 segments are based on the demographic and psychographic variables and the second group of 10 segments are based on the geographic variable. We then provided customized suggestions for each segment on how to promote the church event. In total, we produced recommendations for 20 segments for the Planning Committee to consider in their marketing strategy. We delivered our results at the end of February, 2023.
College and Major available
Welch College of Business, Management BS, Marketing BS
Location
Digital Commons & West Campus 2nd Floor University Commons
Start Day/Time
4-28-2023 12:00 PM
End Day/Time
4-28-2023 2:00 PM
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Prize Categories
Best Visuals, Most Creative
Investigating Key Characteristics of Target Audience in Promoting Non-Profit Events
Digital Commons & West Campus 2nd Floor University Commons
In early 2023, our faculty advisor, Dr. Nikki Wingate, was approached by a local church, Greenfield Hill Congregational Church, to help by providing marketing insights to promote their flagship annual event, Dogwood Festival, scheduled for May 13-14, 2023. We studied the United Zip Codes applicable to this area. Combining the data gained from our research with our marketing knowledge from taking MK201 Principles of Marketing, we produced two groupings of 10 segment profiles for each grouping. The first group of 10 segments are based on the demographic and psychographic variables and the second group of 10 segments are based on the geographic variable. We then provided customized suggestions for each segment on how to promote the church event. In total, we produced recommendations for 20 segments for the Planning Committee to consider in their marketing strategy. We delivered our results at the end of February, 2023.
Students' Information
Lauren Jones, Management/Marketing, 2024
Mikela Pirri, Marketing, 2025